Classified Advertising as a Marketing Tool


We can say advertisements as the tool used to create awareness on product or service. Usually, companies count the number of ads and see it as the easiest method to fix their needs in marketing. Businesses choose ads based on the needs of the individual. Classified advertising is one of the mostly used advertisements among them.

Classified advertisements are a small piece of ads placed in newspapers, magazines, periodicals, etc. These are grouped under classifications on separate sections. These fall under the category of low-cost ads. Today most of these kinds of advertisements are on websites and social media.

There are different types of classified advertisements.

Regular classified advertisements:
These types of advertisement are usual text advertisements charged per letter, line or based on columns. There will be no graphics and are full column ads.

Classified Display Advertisements:
Advertisements are consisting of a logo or any visual image. These kinds of ads have a border around that particular ad. They are charged more than regular ads.

Display classified advertisements:
This advertisement achieved maximum impact and considered to be the costliest one. It can have any height or width.

Types of Classified advertising:

Business:
Each and every business chooses a classified advertisement. Most of the business promotional campaigns select newspaper advertising. Business proposals, sales promotions and seeking business partners these are different types of advertisements.

Matrimonial:
It is one of the most commonly used classified advertising. Firstly place a text advertisement consisting of an image of the bride/ groom and seek for a suitable one.

Obituary:
Obituary messages are another type of classified advertisement. It allows advertising through images along with a message. Condolence messages, funeral invitations, and remembrances are placed.

Recruitment:
Recruitment advertisement is very popular in display advertising; it is similar and equally popular in classified advertising. The advertisement is situation based; its heading is suitable for small and medium-sized businesses and to attract job applicants. Situation-based classified ads that are job applicants describe their skills and qualifications. 

Property:

The classified advertisement is the most advanced method for sales, purchase, properties by individual property owners and many other purposes. Advertisement for the real-estate project does not come under classified advertisement.

Know more about  classifieds app development agency

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